In 2007, a group of prominent Longhorn breeders formed the Texas Longhorn Marketing Alliance with the purpose of promoting the Texas Longhorn breed, attracting new people to the industry, and creating a series of events that will provide an enjoyable and rewarding working atmosphere for all Longhorn breeders. Since its inception, the TLMA has experienced explosive growth in membership, has acquired and revived the Texas Longhorn Journal magazine, and has created the Longhorn World Championship and eLonghornsales.com.
With this growth, the TLMA recognized the importance of renewing the mission to fully serve the Longhorn breeders. In 2016, the TLMA became the Texas Longhorn Cattle Association to reflect the future of the industry and to introduce an ever-growing range of services including the Texas Longhorn Cattle Association Registry.
To preserve the dignity and integrity of the Texas Longhorn Breed and to serve as voluntary stewards of the Longhorn Legacy.
To sponsor an alliance among owners of Texas Longhorns that encourages respectful communication, fun events and a positive environment.
To promote, advertise and market Texas Longhorns for the express purpose of enhancing their value and marketability.
TLCA BOARD OF DIRECTORS
Frank Hevrdejs - Chairman
Mike Casey - Vice-Chairman
Dr. Zech Dameron - Treasurer
John Marshall - Secretary
Johnnie Robinson - Chairman Emeritus